Certification

Certified Brand Management Professional [iCBMP]

Certified Brand Management Professional [iCBMP]

Course Introduction

Course Highlight
  • Medium
    Online
  • Duration
  • No. of Participants Enrolled
    17
  • Brochure
    Click Here
Program Introduction

Certified Brand Management Professional will be able to:

· Develop a new Brand for any company

· Rebrand if and when required

· Justify the investment for Branding through Brand Equity management

· Create Brand loyalty for sustainable business Growth

· Expand business through brand creation in new market

· Design Brand Strategy to win over competitors

Participants Level

Mid to Senior Level

Course Director

Course Coordinator

Program Details

IPAC established 4 Professional levels: Level-1: Associate Professional, Level-2: Professional, Level-3: Senior Professional, Level-4: Fellow. For every profession, these are levels established by IPAC. This is IPAC Professional Level-2 Certification.

Brand is unarguably the most powerful business tool ever invented, after costing and pricing. There are a lot of myths about brand and brand strategy, including the right way to grow the financial and strategic value of a brand and the notion that brand strategy should always align with business strategy. People often place too much value in the power of a logo or a name, but rarely enough on their brand strategy. Many also assume that the brand strategy of larger companies is always robust, and only affordable because of their size. This is far from the truth; every successful business, large or small, global or local, must have a brand strategy and it needn’t be complicated.

This certification program can help any individual to become specialized in Brand Management through which he or she can contribute towards the success of the company by using the brand to inspire and inform a game-changing strategy.

Certification: After completion of all requirements, participants will be issued certificate from IPAC and they can use the title iCBMP after their name.

 

Assessment Area

Areas of Expertise: It is expected that the iCBMP must be expert on the following areas:

AE-1: Introduction to Brand Management

AE-2: Designing the BRAND

AE-3: Building the BRAND

AE-4: Brand Relationship

AE-5: Leveraging the BRAND

AE-6: Co-Branding and Corporate Branding

AE-7: Strategic Perspectives of Branding

AE-8: Brand as Strategic Devices

AE-9: Brand Leadership

AE-10: Brand Evaluation and Planning

AE-11: Brand Equity

AE-12: Trademarks & Legal Perspective

Assessment Guideline

There will be online based written [ essay type ] exam. No of Questions: 10 Total Duration: 120 minutes Total Marks: 100 Level of Question: These will be application-focused advanced level of question